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Kohl’s Amplifies Holiday Toy Collection with Industry-Leading Brands This includes a retail partnership with American Girl, a premium brand loved by girls of all ages, to carry the 2016 Girl of the Year products and new WellieWishers line in more than 1,100 Kohls stores across the country. With one-of-a-kind exclusives, new trusted brands and expanded gifts, Kohls and Kohls.com is the destination this holiday for must-have toys. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160908005322/en/ Customers can rely on Kohls for an impressive selection of the seasons most wanted toys and iconic national brands that are sure to deliver memorable moments for families this holiday, said Michelle Gass, Kohls chief merchandising and customer officer. With exciting new brands like American Girl hitting our shelves, Kohls offers gift-givers an incredible value on the most coveted toys that top childrens wish lists. Only at Kohls New this year, consumer-favorite American Girl has partnered with Kohls to be the select carrier of its popular 2016 Girl of the Year Lea doll and related accessories. The assortment includes tropical-inspired doll outfits, accessories and girls apparel that reflect Leas travel and adventure themes. The 2016 Girl of the Year products will be available in-store only in more than 1,100 Kohls stores nationwide starting Monday, October 3 through the end of the year, or while supplies last. Prices will range from $24 for accessories to $120 for the doll and book. The Lea collection items available at Kohls include: 2016 Girl of the Year Doll and Accessories 2016 Girl of the Year Lea Doll and Book Leas Rainforest Hike Outfit and Accessories for Dolls Leas Mix-n-Match Swim Set for Dolls Leas Beach Accessories for Dolls Leas Beach Picnic Set for Dolls 2016 Girl of the Year Lea Doll and Book Leas Rainforest Hike Outfit and Accessories for Dolls Leas Mix-n-Match Swim Set for Dolls Leas Beach Accessories for Dolls Leas Beach Picnic Set for Dolls Lea-Themed Girls Apparel and Accessories Leas Dress for Girls Leas Rainforest Dreams Pajamas for Girls Leas Adventure Tee for Girls Leas Dress for Girls Leas Rainforest Dreams Pajamas for Girls Leas Adventure Tee for Girls Top New Toys Customers can find the most sought-after brands and toys with the companys strong assortment of new merchandise. For the first time, toys ranging from fun-loving WellieWishers dolls and accessories from American Girl to innovative STEM products by Meccano and Fisher-Price that combine learning science, technology, engineering and math, all while having fun, will be available at Kohls and Kohls.com/toys . Top new merchandise includes: American Girl WellieWishers dolls (Available in-store only) BB8 App-Enabled Droid by Sphero Razor Hovertrax 2.0 Y-Volution Y-Fliker Air A1 Scooter Funko POP!

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Leveraging influencers to drive engagement and purchases. Shop the Look will feature images taken by fashion bloggers and influencers to entice consumers down the purchasing funnel. This will attract these kinds of creators, who will hope to benefit from the new monetization opportunity. It also adds a social element to Googles platform. All of this should result in more sales. Nearly 60% of US consumers consult a blog or social media post on a mobile device while in-store shopping, and influencer recommendations are 22 times more effective than recommendations from an average customer. Opening the door for camera-based AR search advertising. In the future,users might be able to take a photo of a product and submit it to Google as a visual search query. Google would then return product images or visual ads related to the submitted photo, in a similar way as its search by image function currently works. Pinterest is set to release a visual search product like this soon.

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