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But a study released last month by Forrester Research and Digimarc shows just how damaging a tedious checkout experience can be. According to the survey of 1,000 shoppers, 39% said they had left a store due to long lines, and 56% said they would change stores if a better checkout experience was the primary differentiator.   “Retailers put effort and expense into pricing promotions for consumers focused on value, but they may be underestimating the true cost of slow checkout in terms of lost business revenue and diminished loyalty,” Heidi Dethloff, vice

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While many of us choose to wear what we normally would on a day-to-day basis, there are always those who come a little better prepared for their long haul flight. It's not uncommon to see people sat in The Red Lion in Gatwick at 9am nursing a pint in their pyjamas or those baggy traveller trousers that just look so comfy. Then you

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